Business Strategy

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The Customer Journey – Improving Your Customer’s Experience! (Part 1 of 6)

Imagine you are planning to buy a pair of shoes or looking for a new restaurant. You might do some research online, compare prices among competitors, consult reviews, or engage your social network for references. You will probably add new brands to the list of contenders before narrowing it down and finally making a purchase [...]

The Importance of Purpose

We meet a lot of people in our business. People come in for branding services, video marketing services, marketing collateral, and one of our favorites, consultations! We love sitting with clients, prospective or otherwise, to discuss defining their target market[s]. We enjoy perfecting video storyboards to ensure businesses are screaming out “Look at me!” But [...]