A responsive website automatically changes to fit the screen size of the device you’re reading it on. Typically there have been four general screen sizes that responsive design has been aimed at: the widescreen desktop monitor, the smaller desktop (or laptop), the tablet and the mobile phone.
More to the point, RWD is the preferred method of making a website more accessible by virtually everyone. So what are the benefits:
Better User Experience – Browsing a responsive site with a mobile device you don’t have to waste time with zooming, shrinking, and pinching your screen. The site automatically adjusts to your screen size. The simplified reading and navigation drastically improves the usability of your site. For example, According to Google’s Think Insights on Mobile, there is a 61% chance that users abandon sites that are difficult to use, this means that if they quit your site they will go to your competitor’s site and you may lose the client. Your website is a marketing tool and it’s crucial to optimize it. By providing a quality user experience on all devices, you’re on the right track to keep your visitors satisfied and coming back for more.
Higher Google Search Rankings – In April, 2015 Google officially claimed that responsive design will affect search rankings on mobile devices. Why it is important for Google? Because Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” The benefit of responsive design is that you will only need to optimize your content for one link. The URL remains constant for all your devices. With Responsive design you have one URL that is easy to update and optimize your content which optimizes your content for all devices. Whether it’s a Samsung phone, iPad or desktop, responsive web design makes it easy for search engines to find, understand, and display your content.
Faster Loading Time – Potential viewers and consumers are turned away by long loading times. With responsive web design, your browser does not waste precious seconds redirecting to a mobile version. Google has already confirmed that it is using site speed in web search ranking. This is crucial.
Increased Audience, Sales, and Conversion Rates – According to a study by the Aberdeen Group, responsive web design sites achieve 11 percent more conversions than non-responsive sites on average.
Forces you to prioritize content for (smaller screens), which inevitably makes for a stronger site.
Nowadays we need to adapt to the ever-changing trends quickly. As you can see, the question is not about “to do or not to do”, the question is about “when to do it. Still have questions, or need help with next steps, give us a shout! Call us @ 919-294-4489 or email one of our team members at firstname.lastname@example.org.